Being that I work for the Iams co. up here doing public nutritional education, I have a few interesting statistics for you regarding the new foods that may help you put the price into perspective: 1) content is 78% meat. Not that the protein that goes to your critter is 78%, just that 78% of the bag is meat. 2) in taste tests (with cats of course) it rated as **13 TIMES** more palatable than our regular orange bag! If that's so, it would be worth every penny for my fussy eaters. My sick girl Onyx is being hand-fed baby food right now and it's costing me a fortune!! Also for you ferret breeders out there - the new 20lb bag of Iams' regular kitten food is now available. Ask your retailer to bring it in for you. Any questions, call the number - 1-800-525-4267 they're a friendly bunch and would like to hear what you have to say, good or bad! Monica -=- [log in to unmask] [Posted in FML issue 1677]