We have learned something recently that will prevent us from ever trusting Yelp or online review places in general for important choices like animal hospitals. A chain animal hospital -- which is in general not well thought off locally when I talk with many people -- bought ads for itself, complete with beautiful and handsome models, which are put above the Yelp sections for the assorted private animal hospitals in the area, some of which are excellent. Those animal hospitals also had negative reviews from people who are not even in state or anywhere nearby, in fact, by the SAME out of state people in multiple cases. When those private hospitals have too many positive reviews appear one or more of those great reviews winds up removed. Asking around I have heard that others who have been watching this have seen the same pattern in some other online review sites. It may be in the best interest of animal hospitals to refuse to have anything to do with those sites if that is even possible and for consumers to know to CAREFULLY watch their step at such sites given these sorts of practices, especially if a competitor's ad appears on the page. [Posted in FML 7841]