Hello folks, If what you mean by Superior Choice you're referring to The Dr's Foster & Smith Superior Choice foods, one of which was discontinued a while back and here recently the last remaining type they offered was back-ordered! None around anywhere to feed to our poor babies that have imprinted on it! Ours are all eating their new foods now but they really ate only a little at a time for a while but have pretty much resigned themselves to not being able to have their old food. I'd hate to know that the company did this because of not making enough profit, they could have just shopped around for someone else to make their food for them and just switched over seamlessly without any disruption in supply. I don't think I'll ever buy from them again because I don't think they're reliable anymore. I hope this helps. Micheal Forrest, Ferret Rescue and Adoption of South Texas www.ferretrescueandadoption.com [Posted in FML 7322]