"The black-footed ferret may not be the top attraction at the Toronto
Zoo, but the zoo's success at reintroducing the endangered species to
the prairies deserves more recognition."

<http://www.thestar.com/news/article/991173--as-the-elephants-pack-their-trunks-toronto-zoo-needs-rebranding>

The article is about the financial difficulties the Zoo is having, and
the possible solutions.

"Yes, it's got to be more about the ferret."

In 2004, the Toronto Zoo began to breed black footed ferrets, natives
of the Canadian prairies that were all but extinct thanks to the human
impact on the western plains. In 2009, the zoo reintroduced the ferrets
into the wilds of Saskatchewan.

The reintroduction, while a real success story, has hardly captured
headlines.

"We've got to sell that story," says Joe Torzsok, [chair of the Zoo's
board]."

Yes, you do!!

Linda

[Posted in FML 7064]