Natural Gold has not been discontinued. It could be that some Petsmarts will no longer be carrying it so they have their remaining inventory on clearance. I saw Ferretone in the large bottle at Petsmart on clearance for 3.75. I am still a distributor for Natural Gold and have been since Natural Gold first came on the market. You can get pricing information on my website, www.ferretwaystation.com Connie Shelter Director Ferret Waystation Austin, TX [Posted in FML 6703]