>I personally don't understand how they'll be able to compete with the >lower prices of Purina and Friskies without changing their food >significantly. I have read several postings about this subject and I'm wondering why does it only have to be about competing with other products? Just because Iams has decided to branch out into stores other then pet stores or feed stores doesn't mean they need to compete with other brands....... isn't it possible that they are just trying to make their product more accessable to the public.They already have a following and people who buy their product aren't going to change just because it has been introduced into other stores.......... that would be silly if people wanted a cheaper pet food they wouldn't bother buying Iams period much less going out of their way to purchase it instead they would just buy Purina or Friskies or any other cheap food when they did their regular shopping such as in the grocery store etc. My point is they don't have to lower their standards to compete all that will happen is Iams will be more readily available to the people who already use the product. I just went grocery shopping today and my store has already started carrying Iams and believe me they have not lowered their prices to compete with any other pet food. It is still as expensive as it was when I purchased it in a pet store only difference being I can cut out the extra trip just to get pet food. I just don't understand why it has to be about competing when people already purchase the product to feed to their animals and the temptation of cheaper food has always been there and they still buy Iams or Eukanuba. This is just my observation and opinion!!!!!! Diane,wiggles,cocoa and daddy too!!! [Posted in FML issue 2989]