Watch for the Budweiser Ferret in a commercial airing during the pregame
show.
 
The following text is an excerpt of a Reuters news story regarding
Anheuser-Busch's advertising strategy during the Super Bowl.
 
According to Bob Lachky, VP of advertising at Anheuser-Busch:
>This year's installment features the hit-man ferret, hired two years ago
>by Louie in an botched electrocution attempt.  Last year, Louie took a
>tongue-lashing for his crime.  Now, the ferret must pay.  Lachky would not
>reveal details, but said something bad from the ferret's past gets dredged
>up.  The spot, from Omnicom's Goodby Silverstein & Partners, San Francisco,
>will appear in the pregame show.
>
>The story will be advanced later this year with a spot featuring one of
>the critters running for political office.
 
- Eric
 
Modern Ferret Magazine - For ferret owners. By ferret owners.
Mary & Eric Shefferman & the Fuzzies: Sabrina, Marshmallow, Knuks, Trixie,
Bosco da Gama, Balthazar, Cauliflower, Koosh, and Gabrielle
http://www.modernferret.com
[Posted in FML issue 2938]