Personally speaking, keep PETA as far away from you as possible.  These
fanatics will do nothing but shatter any possile positive public relations
time you might be able to snag.
 
PETA is bad news, and IMHO, a group of useful idiots and agent provacateurs
used to keep animal and environmental lovers in the unfavorable light of
leftist pariahs.
 
You go on the boob tube with a PETA spokemesman at your side and you can
kiss the attention of Joe Bovine away.
 
[WH]
[Posted in FML issue 3537]