FERRET-SEARCH@LISTSERV.FERRETMAILINGLIST.ORG
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Sun, 23 Jan 2000 17:03:54 -0500 |
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Watch for the Budweiser Ferret in a commercial airing during the pregame
show.
The following text is an excerpt of a Reuters news story regarding
Anheuser-Busch's advertising strategy during the Super Bowl.
According to Bob Lachky, VP of advertising at Anheuser-Busch:
>This year's installment features the hit-man ferret, hired two years ago
>by Louie in an botched electrocution attempt. Last year, Louie took a
>tongue-lashing for his crime. Now, the ferret must pay. Lachky would not
>reveal details, but said something bad from the ferret's past gets dredged
>up. The spot, from Omnicom's Goodby Silverstein & Partners, San Francisco,
>will appear in the pregame show.
>
>The story will be advanced later this year with a spot featuring one of
>the critters running for political office.
- Eric
Modern Ferret Magazine - For ferret owners. By ferret owners.
Mary & Eric Shefferman & the Fuzzies: Sabrina, Marshmallow, Knuks, Trixie,
Bosco da Gama, Balthazar, Cauliflower, Koosh, and Gabrielle
http://www.modernferret.com
[Posted in FML issue 2938]
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